Waam, specialized products for curly to frizzy and kinky hair
We Are All Metis! This is the slogan behind the name Waam, a brand that has become a must-have in Afro and mixed-race cosmetics. By placing people at the heart of its values, Dieynaba Ndoye wanted to draw on the traditions and care rituals of the entire world to offer everyone the opportunity to create their own natural and quality hair care products, tailor-made.
Ethics and fairness are core values for Waam, whose strength is based on a team and customers united in one goal: to share its best tips for taking care of curly, frizzy and kinky hair.
After the success of the famous Yuzu shea butter, Waam is developing an extended offer with vegetable oils, neutral care bases and floral waters. With Waam, you have all the ingredients in hand to compose your own hair care, from solid shampoo to hair milk to a revitalizing mask.
The benefits and qualities of Waam products
How can we talk about Waam without mentioning itsYuzu Shea Butter? This product is fully representative of the spirit of the brand, focused on the mixing of cultures. It therefore combines a shea butter from Mali with Yuzu, a plant extract from Japan. The result? An exceptional treatment, 100% natural and effective on all types of hair but also on the skin. It softens, smoothes, strengthens and protects.
Neutral bases
Waam has revolutionized the world of DIY by offeringneutral bases. By offering this type of product, Waam makes it easier to make its homemade products while guaranteeing efficiency and safety. Because DIY also has its negative sides if it is not carried out rigorously. With Waam, you benefit from an excellent base to which you can add the ingredients of your choice and best meet the needs of your frizzy, curly and curly hair. Little extra: Waam neutral bases are made up of ingredients from organic farming!
Floral waters
Unlike essential oils, floral waters can be used by everyone, including children and pregnant or breastfeeding women. Floral waters can be used on the face, body or hair according to your needs. They have unique properties depending on their composition: soothing, anti-dandruff, sebum regulating or even detoxifying.
Vegetable oils and butters
Coconut oil, Jojoba oil, Shea butter or Cocoa butter… These melting and comforting plant extracts have undeniable protective, fortifying and nourishing properties. To be added urgently to yourhomemade care!
Where to find Waam products?
We offer Waam products on our online shopColorfulblack.comand in our boutique at 7 rue Poissonnière in Paris. The Waam offer is substantial and you may need help choosing the right products. In addition to the raw ingredients to compose your DIY treatments, we offer Waam boxes that facilitate your beginnings in homemade cosmetics.
A question? We are available via our online chat. We answer your questions directly and guide you as best we can towards a choice of products adapted to your needs. Colorful Black, always by your side!
Our tips for making a Waam oil bath
The oil bath is an important step if you want to strengthen your hair and deeply nourish your scalp. With Waam, you can easily make an oil bath suitable for all hair types.
The number one rule for a successful oil bath is to do it before shampooing. This way, the oil is removed during shampooing and your scalp avoids the build-up of product that “suffocates” it.
Waam recommends using a mixture of the following oils: Coconut Oil (10ml), Grapeseed Oil (6ml), Argan Oil (6ml), Organic Avocado Oil (6ml), Organic Ylang Ylang Essential Oil (2 drops), Organic Lavender Essential Oil (2 drops).
Remember to always respect the quantities and hygiene rules when making your homemade treatments.
