Flora & Curl, plant-based hair care
Rose Ovensehi,creator of the Flora & Curl brand, has made the bet on 100% natural! The strength of Flora & Curl products is their 100% natural composition, based on plant-based ingredients, unrefined and highly concentrated in natural active ingredients.
Flora & Curl helps us discover the full nourishing, hydrating, restorative and beautifying potential of flowers, plants and oils for our frizzy and curly hair.
Hibiscus flower extract is a component found in many Flora & Curl treatments. This antioxidant-rich plant promotes natural shine while keeping your scalp healthy. Rose Ovensehi has also drawn on ancient beauty rituals to offer us treatments based on Rhassoul or Bentonite clay.
Coconut, jojoba, sweet almond vegetable oils or cocoa, shea and mango butters are used to strengthen, protect and nourish your afro hair. Flora & Curl innovates by offering rare natural components such as passionflower, mandarin or oat silk to benefit from numerous restorative, antibacterial or revitalizing properties.
We therefore find in Flora & Curl treatments the very essence ofhomemade care, in an effective, concentrated formula and in a generous size.
Why use Flora & Curl for your hair?
The benefits of natural care are no longer in doubt. Respectful of health and nature, hair products based on plant ingredients are effective and allow you to obtain visible results on your hair.
Flora & Curl is a brand focused on the traditional care of frizzy and curly hair. For thousands of years, women and men have been taking care of their hair with oils, clays, plant extracts or vegetable butters. Rose Ovensehi found that the ingredients in her kitchen, similar to those mentioned above, could be perfectly suited to the care of her afro hair. She went further to offer a very complete range, which meets the many needs of our afro hair.
Gentle shampoo, conditioner, curl activator… Each product is tailored to specific needs: hydration, scalp purification, detangling, revitalizing.
In addition to these basic products for an Afro hair routine, Flora & Curl adds targeted treatments:
Jasmine Hydrating Mist: to refresh your curls between two shampoos
Purifying clay treatment: to clarify gently, naturally
Hydrating scalp mist: soothes sensitive or irritated scalps
We appreciate these treatments whose natural composition also has a precise and effective action on our curly, frizzy and kinky hair.
Flora & Curl hair routine: the key steps
Every hair routine includes a washing, care and styling step. Products can be added according to your hair's needs. We recommend this generic routine to maintain the health of your scalp and hair.
Step 1: I purify my scalp with Soothe Me Scalp Refresh oil. Easy to apply, with its fine pipette, this treatment takes away the residue of product, oil and dead skin that suffocate your scalp.
Step 2: I wash my scalp and lengths with the Coconut Mint Scalp Refresh Shampoo. If my hair is dry, I opt for the Cream Shampoo from Flora & Curl.
Step 3: I apply a conditioner like the Cream Conditioner to nourish and coat the hair fiber. The Coconut Mint Refresh Conditioner will be more suitable if you have a sensitive scalp.
Step 4: I create a protective style with the Sweet Hibiscus Twist & Braid Cream.
If you want to do a Wash n' Go, we recommend combining the Sweet Hibiscus Curl Activating Lotion with the Defining Gel from the same range.
Flora & Curl products are formulated for all textures. Whether your hair is frizzy, curly or curly, it will benefit from the concentrated plant-based active ingredients that make up these treatments.
