Elected best emerging brand of the year 2015 for natural hair type 4 by the editors of the famous site Naturally Curly!
OBIA Naturals specializes in vegetarian cosmetics – a branch of cosmetics that only uses components of vegetable origin.
It is a real natural option for consumers concerned about the quality of ingredients.
Origin of the brand
Obia Naturals was born in 2012 when the founder Obia Ewah decided to use her skills as a chemist / biologist to create a range of products (hair and body) that meet the requirements of the most sensitive.
Indeed during his third year of medical school, Obia Ewah's skin became extra sensitive following an illness, which led him to want to lead a healthier lifestyle. In the aftermath, she decided to stop hair straightening and leaned towards natural alternatives as far as her cosmetics were concerned.
She began to make her own products from her kitchen with natural ingredients that she had the opportunity to study when she was still a student. On the advice of his family and friends (who were the first to appreciate the quality and effectiveness of his formulations) Obia Ewah began the Obia Naturals adventure.
The Obia Naturals Philosophy
In just four years, the brand became an international company producing benchmark vegetarian cosmetics that are pH neutral and non-toxic. Its products exclude items such as:
- mineral oil and other petroleum derivatives,
- sulphates,
- the alcohol,
- silicones,
- honey,
- beeswax,
- donkey's milk or any ingredient of animal origin.
The high quality formulations of Obia Naturals products have earned their prized reputation through the use of technology based on scientific principles. A member of the American Society of Cosmetic Chemists, Obia Ewah regularly attends seminars that allow her to stay abreast of the latest developments in the cosmetics industry.
Formulated with passion and dedication, the OBIA Naturals product line is certified cruelty-free (no testing on animals) and “vegan”. It makes you rediscover and love your natural hair and makes their maintenance a real pleasure, in all simplicity. Bursting with benefits from the best of nature, OBIA Naturals products bring strength, vitality, elasticity, suppleness and shine to your hair.
Key ingredients
Babassu (oil)
Fortifying, restorative, rich in vitamin E
To be found in the Babassu Deep Conditioner moisturizing mask and Hair Mask Therapy protein. Take advantage of our pack offer at a preferential rate.
Neem (oil)
Anti-dandruff, encourages healthy hair growth, relieves dry skin
Shea, Tucuma and Mango (butters)
Soften hair, improve elasticity and add shine. Rich in vitamins A and E.
